A Painters Journey

The Closing of South Street Art Gallery


 

 South Street Art Gallery is closing. It was founded in 2001 by art lover and student of the late Ross Merrill ( Chief of Conservation at the National Gallery of Art) Patricia Spitaleri. Ross was instrumental in choosing the lighting and paint colors so that the gallery had a museum feel. My husband Carl and I  took it over in 2004 and owned it until 2017 when it was purchased by another art lover Alan Brock. Alan gave it his all, while managing a busy architectural career, but eventually found that the work of maintaining an art gallery was more than he could handle. The building is up for sale and the business will cease operating at the end of June.                                  
 
It's a sad time for those of us, artists and owners, who put their all into making South Street Art Gallery a nationally recognized name. But we have put thousands of pieces of quality original art into homes across the nation, and for that we can be proud. The idea for a plein air festival in Easton was born in South Street Art Gallery and now it is one of the biggest and most successful events of its kind in the world.  In 2010, Easton Studio & School at 307 E. Dover Street, came out of a collaboration between my husband and I and South Street gallery artist Louis Escobedo and his wife Yolanda. Our goal was to offer top notch workshops on this coast. Today, it operates as Easton Studio and offers several workshops a year by nationally known artists. It's also my studio and where I teach.
 
I say this not to boast, but to point out how much impact this little three story yellow Victorian has had on art in Easton and on the plein air movement in general. But times change and business models change, so Alan is wise to move on. I wish him the best and hope he can return to his favorite passion of collecting art!
It's true that many galleries are having a hard time of it. There are so many factors that it's really a combination of things that make this so. The internet has made it very easy for collectors to find artists and to buy direct. The younger generation is comfortable buying online sight unseen. The increasingly harried pace of today's life makes spending a few hours leisurely going through galleries a disappearing pastime. But people still love art, and they buy it! They buy it at festivals which are fast paced and have an element of competition among the artists and even among the buyers who want to acquire a prize winner. They buy it at charity auctions where they can be doing some good at the same time they acquire the art. And they buy it online.
It may be true that we need to work harder at acquiring new and younger collectors as many collectors of the past 20 years are aging out. Pop-up galleries (usually in an empty storefront or warehouse and having a limited pre-determined lifespan) seem to appeal to the younger set.I read a book several years ago that predicted that brick and mortar galleries will congregate in certain urban centers that have a reputation for fine art and the galleries in small cities and towns will become obsolete. The author advocated pop-up galleries and even completely digital galleries. This makes me sad and somewhat nostalgic for the good old days, but in the age of Amazon and centralized buying for everything, it does seem to be the future. 
 
Meanwhile, don't miss the opportunity to visit one more time (or more if you like) before South Street Art Gallery ceases to be. The gallery will be hosting it's last First Friday reception June 7. I plan to be there to raise a glass of wine and toast all the art and artists who have graced it's rooms, all the collectors who have purchased and supported the gallery through 18 years, and  all the people who have worked in the business of selling the beautiful art that made South Street Art Gallery a desired destination and a place that artists were proud to put on their resumes. No one starts an art gallery to get rich, it's a labor of love.
                                                                                         

 


Comments

3 Responses to The Closing of South Street Art Gallery

Sad but sensible. All the best for the future!

An excellent article Nancy. You have my sympathy. I know what a big part of your life, and Carl's, was devoted to the South Street Gallery. It must seem like a death in the family; a great loss, however, the memories linger on. Keep up the good work of teaching and inspiring others, Love, Aunt Lois

It is always sad, Nancy when a gallery closes. However, I don't believe the future is so dire. It's a fact that the art scene has changed. Market activity changes. Indeed, life is change. We must change with it. Sometimes it requires a change of locale when it involves a bricks and mortar gallery. It's a big decision to make as it may involve a complete relocation of the owner as well as the business. In such a case it also affects family and friends. You, yourself, made such a decision when you chose to change your business model to more of a teaching/ sales studio. Luckily, you remained in the same area that you loved. There are relatively vibrant art colonies around the country. We know most of them. The best known may be Carmel, Santa Fe and Taos. There are others. For instance, Rockport, Massachusetts on Cape Ann has been an art colony for a hundred years. Artists flock here and to nearby Gloucester which also has a group of galleries on Rocky Neck and many active artists in the community. There are always thirty to forty galleries and studios in Rockport. New artists continue to take the places of those who have either moved on or died. The scene remains vibrant because of the established galleries and new energy that enters the market. The face of it may change. Rockport used to exhibit all traditional art. Today it is a mixture of styles and price points. It also has a major art association, the Rockport Art Association and Museum, as does Gloucester, the North Shore Arts Association. We now have Cape Ann Plein Air which I believe helps keep Cape Ann in the spotlight. Both communities draw artists, tourists and art buyers to the area. When you have a good number of galleries in one area, the art buying market is drawn to it, especially if it contains a number of better known and national names. So, without belaboring the point, although there are online purchases and direct contact with the artists, clients generally want to have the hands on experience of purchasing art. Online sales generally result from having previously purchased from the artist. Good art is not cheap. In most cases someone will generally purchase something cheap online or if not cheap, from an artist whom they know. Serious purchases will be done in person - bricks and mortar in an area that draws a potential clientele. My thoughts are with you for the sad fate of South Street Gallery. It was a beautiful venue.


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